It was 1800's, when master watchmaker Max Stührling, rendezvoused with horologic history at the period when the lore of the Swiss watch-making legend was still in its infancy. Many of the famous names and great brands appeared for the first time: Perrelet, Breguet Girard-Perregaux, LeCoultre, Phillipe, Audemars, Patek, Nardin, Chopard, Heuer, Piguet, and Breitling among others.
By the time of the mid-19th Century, watches had become generally usable instruments, and there was increasing public demand. Switzerland had silently become the leader, a position that had formerly been held by France and England; the "Swiss Watch" was on its way to become a legend and a guarantee for quality that few products or product categories have achieved since then.