Since its founding in Bienne, Switzerland, in 1908, Concord Watches has been creating timepieces of exceptional beauty and craftsmanship and movements that permit a wide range of case design. When the Concord Delirium watch was first introduced in 1979, it made headlines as the world's flattest analog watch--total thickness, 1.98mm. A year later, the Concord Delirium IV broke the 1mm barrier, and Concord's world record in thinness and watch technology stands today. The Saratoga sports luxury watch collection, unveiled in 1986 and a continuous icon of the Concord brand, features a patented latch crown protector and a distinctive eight-sided bezel.

1900

In the 1900's first Concord watches were founded in Bienne

1969

Company was bought by Gedalio Grinberg and then incorporated it into North American Watch Corporation in New York.

1979

The world's thinnest watch was produced by Concord in 1979. It was called Delirium. It was a quartz watch that only measured 1.98mm thick and this became news worldwide which propelled the company’s brand name.

1980

Another groundbreaking attempt was made again in 1980 with Delirium IV. It was a world record for the thinnest watch that measured a mere 0.98mm.

The next big thing from Concord was the Saratoga, a Mariner sports watch introduced in 1980. It has a unique octagonal bezel that was a signature leading to its worldwide recognition.

1995

After its great success, the company launched the second collection of Saratoga in 1995 known as Saratoga Exor. The difference they made this time was adding on technical prowess and aesthetic creations.

There were three versions produced: Perpetual Calendar, Minute Repeater, and a Tourbillon. All the Exors were laced with precious gemstones making them the most expensive watches then.

1997

The La Scala collection for women were launched.

2001

The La Scala Chronograph for Men was launched.