George Clooney Posing on Omega's Advertisment
Friday, 02 May 2008

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It started with two professionals doing what they do best: the first, premier photographer Greg Williams, was taking pictures of the second, George Clooney in Tokyo for luxury Swiss watchmaker Omega. George Clooney was . . . being George Clooney. The Oscar-winning actor/director/screenwriter was being introduced to watchmaking by a group of Omega’s skilled horologists and he donned a crisp white lab coat and a loupe – the magnifying monocle which allows the craftspeople to see the tiny components which go into each precision watch movement.

Greg Williams, who is known both as one of the world’s best behind-the-scenes entertainment photographers and as a photojournalist of exceptional ability, captured the moment on film: the world’s sexiest man, looking slightly less glamorous than usual, wearing a watchmaker’s loupe and lab coat, staring intently at the camera. Along with “movie star” images of George Clooney, Omega was delighted to see their brand ambassador cast convincingly in the role of watchmaker. Slightly tongue-in-cheek recruitment copy was added to the image under the headline, “Watchmakers wanted”, inviting skilled applicants to consider challenging positions at Omega.

Interviewed later about his foray into watchmaking, George Clooney said, “I think that the watchmakers down there felt a little uneasy with my skill. They started off with, ‘Yeah, let’s let George come in and play around’ but after I put three or four of the watches together I think they realized that perhaps they were in for some heavy competition.”

 

 

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